Skip to main content


Hitachi Home AppliancesMalaysia

Tomorrow Together with Hitachi Malaysia Convenience, Comfort and Sustainability in Your Home


Kuala Lumpur, 7 December 2012- Top leader in ecologically-inspired electronic and home appliances, Hitachi Sales (Malaysia) Sdn. Berhad (hereinafter "Hitachi") today launched a series of home appliances from refrigerators to air conditioners and washing machines that not only deliver high performance, cutting-edge innovation, aesthetically beautiful but also friendly to the environment.

"Tomorrow Together has been Hitachi's tagline and that is the philosophy that guides the designs and innovations of our products. We want to ensure that Hitachi products contribute to making the world a better place to live in. Every Hitachi home appliance aims to provide deeper satisfaction to you, your family, our community and the world," said Masahiro Sakata, Managing Director, Hitachi Sales (Malaysia) Sdn Berhad.

"We are pleased to announce the launch of these new products today. Our products represent the best of Japan technology, combining beauty with energy-efficiency for higher savings and eco-friendly to the environment," continued Masahiro.

Hitachi Inverter French Bottom Freezer Refrigerator series
Model R-WB490P2M GBK

It is known that Hitachi offers the best technology to its consumers. Refrigerators by Hitachi are widely known for its state-of-the-art features and stylish designs. The new series is no different; in fact consumers can expect even more!

Built with the 'Tomorrow Together' philosophy in mind, the Hitachi Inverter French Bottom Freezer Refrigerators series is powered by Hitachi's Innovative Inverter Technology, equipped with an Inverter and Dual Fan cooling system that cools each compartment independently and efficiently. Hitachi is known for its energy efficient innovations in the market as it provides 25% less energy consumption compared with the usual pre-set electronically controlled refrigerators.

This series is designed with a sleek looking bottom freezer and comes with a French door design. Additional features include the Smart-Open Vegetable Compartment, Touch Screen Controller and Selectable Mode Compartment.

The new Smart-Open Vegetable Compartment is designed for easy storage of bigger fruits and vegetables with its unique drawer structure. Designed for comfort, you can access the Smart-Open Vegetable Compartment without needing to bend too low for easy reach. Keeping vegetables fresher for a longer time is the Nano Titanium Filter that eliminates 99% of bacteria and prevents transfer of odour.

Enjoy various operations with a gentle touch on the Touch Screen Controller as this series also comes with a selectable mode compartment. This selectable mode provides you an easy way to switch between the 'Vegetable' mode for efficient cooling of fruits and vegetables and the 'Dairy/Meat' mode if you have mainly dairy and meat to be stored. This series is available in 3 colours for those interior conscious consumers looking for a functional yet incredibly stylish refrigerator.

Hitachi Room Air-Conditioners, Awarded 5 Star Rating by the Energy Commission (EC)
Model RAS-S10CC


Air conditioning is very crucial to hot tropical climate like Malaysia. Aiming to be the best room companion on a hot day, it is of no surprise that Hitachi today is at the forefront of the air-conditioning industry with new technological breakthroughs.

The new range of Hitachi air conditioners is powered with the most advanced technology that provides high quality, efficient energy saving methods and reliable air conditioning solutions. The RAS-S10CC is also awarded the 5-star rating by the Energy Commission (EC), further substantiating Hitachi's claim for its energy saving capabilities.

Combining Hitachi's UV Fresh feature and the cutting-edge Nano Titanium Wasabi Air Purification technology that uses a wasabi-modified Nano Titanium catalyst to provide a powerful antibacterial, anti-mold, anti-allergen and deodorizing effect, the RAS-S10CC ensures that the air is cool and most importantly hygienic.

Armed with technological breakthroughs that promises fresher air and energy saving capabilities, the new range is definitely a must have for your home.

Hitachi Big Drum 510 Front Load Washing Machine
Model BD-W70 PV

Designed for your peace of mind, the Big Drum 510 Front Load washing machine does its job quietly and efficiently. With a bigger diameter drum of 510mm, it generates a powerful beat washing effect that removes dirt and stains even more effectively.

The Hitachi Big Drum 510 Front Load comes equipped with Hitachi very own technology, the 3D Sensor Control Wash detects fabric types to give you complete care for any type of fabric. In addition, the Hitachi Big Drum 510 Front Load Washing Machine comes packed with intelligent sensor system features such as the Load Sensor feature, 3D Vibration Sensor, Revolution Sensor, Foam Detection Sensor and the Water Detection Sensor for smarter use of energy and water in homes all of which contribute to a more eco-friendly environment.

With Hitachi's unique technology, the Dual Vibration Control System removes vibration and noise to give consumers an exceptionally quiet operation from start to finish. Tested by Hitachi*, this series is proven to use 60% less energy, 58% less water and 49% less time needed for each wash.

It is also easy to navigate with its Easy-to-Understand Pictographic Indicators with options menu and washing programmes that can be understood easily by all.

Available in black, metallic grey and white colours, the Hitachi Big Drum 510 series is great for any household with children as it is equipped with Child Lock features that prevent accidental operation, locking the doors and disabling the operation buttons and dials.

The BD-W70 PV's Allergy Care programme was also been awarded the Allergy UK's seal of approval because it reduces mold, house dust mites and bacteria, giving you worry-free washing for people with delicate skin and families with young children. Besides that, the BD-W70 PV's Wool Programme is also Woolmark certified so you can safely wash woollen items bearing the Woolmark labels.

Hitachi with their tagline, Tomorrow Together continues to strive to be a reliable partner in achieving a better living for a better tomorrow.

Products Availability


The Hitachi French Bottom Freezer Refrigerators, Hitachi Room Air-Conditioners and the Hitachi Big Drum 510 Front Load Washing Machines will be available at major electrical chain stores and electrical shops throughout Malaysia from January 2013 onwards. For more information on these products and more, do check out

Test conditions: With the BD-W80MV, comparison when washing 8kg of cotton items in water at a temperature of 15℃ and 2kg of synthetic items in water at a temperature of 30℃.


About Hitachi Sales (Malaysia) Sdn. Berhad. (HSM)
Hitachi Sales (Malaysia) Sdn. Berhad. (HSM), which is the marketing arm of Hitachi consumer electronic products such as audio and video equipment and home appliances, has been established since 1972. From the humble beginning of one sales office in Petaling Jaya, Selangor., the company has now set up four main service centre in Penang, Ipoh, Kuantan, Johor and appointed agent in Sabah, Sarawak and Labuan , while having a numerous service points all over the country. Initially, without any local based factory, HSM could only market products made mainly in Japan. However, with the establishment of Hitachi Air-conditioner Products (Malaysia) Sdn. Bhd. and Hitachi Electronics Products (Malaysia) Sdn. Bhd. in Bangi, Selangor in 1989, HSM is now able to provide more "MADE IN MALAYSIA" quality products to our valued customers. Since its establishment, HSM has been a "Customer Oriented" company, and the same philosophy will be carried on to ensure "Customer Satisfaction".

For more information please visit

Hitachi Sales (Malaysia) Sdn. Berhad

Priority Communications Sdn Bhd