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Hitachi Sales (Malaysia) Sdn Berhad 11543-V is the marketing arm of Hitachi consumer home appliances. The company was established in 1972 with one sales office in Petaling Jaya, Selangor and now located in Bandar Baru Bangi, Selangor, Malaysia.
As at 31 March 2014, The company services hub also having a several service points all over the country named as Hitachi Authorized Service Shop (HASS) and Hitachi Authorized Service Agent (HASA).
Initially, without any local based factory, the company could only market products manufactured mainly in Japan. In 1989, with the establishment of its related party Johnson Control Hitachi-MY (formerly named as Hitachi Air Conditioner products (Malaysia) Sdn Bhd) in Bangi, Selangor, the company is now able to provide locally manufactured goods as well as imported goods from Japan and Thailand.