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"Inspire the Next" means "to breathe new life into the coming age". Numerous words come to mind that could follow "the Next", including "age", "society", "system", or "solution", communicating Hitachi's intention to innovate, underpinned by the three pillars of our Brand Platform:
Brand Vision: To create richer lives and a better society by providing products, systems and services with a new level of value and potential based on the latest advances in technology, especially knowledge and information technology.
Brand Mission: To identify the real needs of society and our customers and to set and achieve goals that surpass those needs. We develop and apply new technology without being bound by traditional thinking. We focus our efforts on the fields of communications & services. We are willing to venture into new business areas.
As good corporate citizen, our goal is the harmonious coexistence of environmental preservation and economic growth.
Brand Value: The value we intend to foster and build upon is that of a company trusted by customers & society, a company fully responsible for its actions. We offer a wide range of complex systems using our knowledge and technologies to meet specific needs. Our goal is to offer the most complete systems solution that will work over the long term for society as a whole.